Key Flag Symbol a label of origin for Finnish products and services

Products’ country of origin and production probably interest consumers more now than ever before. The economic uncertainty brought by the pandemic and the war in Ukraine have led many of us to consider our consumer behaviour, which is apparent in the increase in popularity of Finnish products and services.  Consumers also demand responsibility and transparency from companies. The Key Flag Symbol, which is a guarantee of Finnish manufacturing and work, is a country-of-origin label recognised by most people in Finland.

The 100-year-old Association is Still Active

Did you know that the Association for Finnish Work was founded already in the year 1912, and that would mean that the association’s 110th birthday is just around the corner? Time sure flies. The association was founded in Tampere originally for the organisation of the Week for Furthering Finnish Industry or Finnish Week. These weeks were organised several times between 1913 and 1975.

The Association for Finnish Work makes responsibility a membership criterion

The Association for Finnish Work has together with its member companies defined what constitutes responsible work in Finland. Creating jobs, responsible production and supply chain and caring for employees’ knowhow and wellbeing are the principles for responsible work, as defined by the Association for Finnish Work, and to which its 4,500 member organisations commit.  The Association will begin a comprehensive training program for its member companies to support the realisation of responsible work and communications connected with it.

Study: Young people increasingly favour responsible and Finnish-made products and services – and female consumers are better informed than males

More and more young people in Finland, especially teenage girls and young women, want to buy ethically and sustainably produced products and services. Although enjoyment and brand recognition are currently more dominant criteria in young people’s decision-making than in adults decisions, in the future this age group will increasingly make their purchasing decisions based on ethical and environmental considerations.

Is it worth choosing Finnish products?

‘Buy Finnish’ has been the core message of the Association for Finnish Work for over a century. The idea is that preferring Finnish products and services creates more jobs in Finland. It is based on input-output research calculations about how services or products produced in Finland affect national economy and employment. The content of the message has not changed over time, but one might ask, if it is still relevant and accurate.

”The power of purchase decisions made by companies is immense” – Consumers think companies should buy more Finnish products

Companies operating in Finland buy about 190 billion Euros worth of products and services annually. A little over 70 percent of the products and services are Finnish. More than 80 percent of Finns feel that companies should mainly buy Finnish products and services. If the degree of domestic content of purchases made by companies were to rise by one percent, it would mean an increase of up to 1.9 billion Euros in Finnish purchases.