More and more young people in Finland, especially teenage girls and young women, want to buy ethically and sustainably produced products and services. Although enjoyment and brand recognition are currently more dominant criteria in young people’s decision-making than in adults decisions, in the future this age group will increasingly make their purchasing decisions based on ethical and environmental considerations.
Companies operating in Finland buy about 190 billion Euros worth of products and services annually. A little over 70 percent of the products and services are Finnish. More than 80 percent of Finns feel that companies should mainly buy Finnish products and services. If the degree of domestic content of purchases made by companies were to rise by one percent, it would mean an increase of up to 1.9 billion Euros in Finnish purchases.
In connection with the Habitare Fair today, the Arkki School of Architecture for Children and Youth received the Design Deed of the Year award. The criteria for the award are originality, responsibility and design as part of everyday life.
The Design from Finland mark recognized Frenn Company Oy, the Helsinki-based producer of FRENN clothing for men, with the Design Deed of the Year award today at the Habitare expo. The criteria for the award are originality, corporate responsibility, and design as a part of everyday life.
Finns are most inspired by nature when decorating their homes, according to a survey commissioned by the Association for Finnish Work. Recycling of materials also provides inspiration, especially for female decorators. Nature is also the inspiration behind the Association for Finnish Work’s KOTI – The Mindscape of the Finnish Home exhibit at the Habitare expo, which has been executed in collaboration with the Association’s member companies.
Only 44 percent of Finns consider the Finnish attitude climate supportive, and as enabling even ambitious goals. This result surfaced in a study commissioned by the Association for Finnish Work.
Almost 90 per cent of Finnish people think that there is a great deal of world-class competence in Finland, but that is not sufficiently known. Finns would like to hear more success stories from Finnish companies. These results emerge from the Made by Finland campaign research survey ordered by the Association for Finnish Work.
Finns believe that Finland’s most important factors of success in the future will be quality education based on equality, nature, clean air, creativity and innovations. The results emerge from the Made by Finland campaign survey commissioned by the Association for Finnish Work.
The Made by Finland campaign, shared between the Association for Finnish Work, its members and partner organizations, calls for all Finns to discuss their own work and to share their stories of Finnish work. The campaign will be launched with an emotional campaign film directed by Klaus Härö.
The Association for Finnish Work awarded Jurva-based Hakola Huonekalu Oy with the Design Deed of the Year award today in connection with the Habitare Fair. The company produces furniture and interior decorating products. The criteria for the award are originality, responsibility and design as part of everyday life.