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Key Flag service

The Key Flag Symbol can be awarded to a service produced in Finland.

The domestic content of the service must be at least 50%, and the company must have a significant Finnish ownership, its management must be based in Finland, and the company headquarters must be located in Finland.

Submit an application

  • Mark criteria

    Detailed criteria for the issue of the Key Flag Symbol and the rules for using the mark.
    Read more

  • Issue of the mark

    Composition of the Key Flag Symbol Committee and the next dates for issuing the mark.
    Read more

  • Membership fee calculator

    The fee for using the mark consists of a membership fee and a mark fee. The fee is based on the turnover of the company and the turnover of the mark-bearing products.
    Membership fee calculator

5.

The Key Flag Symbol is the 5th most respected brand in Finland



Source: Brand Valuation 2024,
Taloustutkimus

76%

Favour Finnish services and service providers



Source: Consumption Survey 2023,
Frankly Partners

63%

of those familiar with the mark say that the Key Flag Symbol has an impact on employer image



Source: Changes in Consumption 2022,
Taloustutkimus

Apply for a Key Flag Symbol for a service

Fill in the preliminary information form below and we will send you a link to the application form by email.

Badges or the Association membership
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  • Key Flag Symbol for an online shop?

    The Key Flag Symbol for online shops can be issued to a Finnish online shop that meets the criteria of the mark.
    Key Flag online shop

  • Key Flag Symbol for a procuct?

    The Key Flag Symbol for a product can be issued to a product manufactured in Finland that meets the criteria of the mark.
    Key Flag product
Suomalainen työ