Skip to content

Key Flag online shop

An online shop’s Key Flag Symbol tells customers that the online shop is managed by a Finnish company which employs people in Finland.

The online shop must be a Finnish-owned company serving customers from Finland, with its warehouse, headquarters and management located in Finland. The service must be produced in Finland and products delivered from Finland. The terms of payment and delivery and the extract from register are clearly presented.

Submit an application

  • Mark criteria

    Detailed criteria for the issue of the Key Flag Symbol and the rules for using the mark.
    Read more

  • Issue of the mark

    Composition of the Key Flag Symbol Committee and the next dates for issuing the mark
    Read more

  • Membership fee calculator

    The fee for using the mark consists of a membership fee and a mark fee. The fee is based on the turnover of the company and the turnover of the mark-bearing products.
    Membership fee calculator

What kind of online shop can get a Key Flag Symbol?

The Key Flag Symbol is issued to Finnish companies that sell their own products and brands, or resell other operators’ products in their online shops.


By contrast, various marketplace operators that focus on moving goods from China to the rest of the world or between different online shops, for example, cannot apply for the Key Flag Symbol. Localised online shops operating from abroad also cannot apply for the Key Flag Symbol.

5.

The Key Flag Symbol is the 5th most respected brand in Finland



Source: Brand Valuation 2024,
Taloustutkimus

77%

Would rather buy from domestic than foreign online shops



Source: Changes in Consumption 2022,
Taloustutkimus

47%

say that domestic online shops are difficult to distinguish from foreign online shops



Source: Changes in Consumption 2022,
Taloustutkimus

Apply for a Key Flag Symbol for an online shop

Fill in the preliminary information form below and we will send you a link to the application form by email.

Badges or the Association membership
This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. By submitting the information, I accept these terms.

  • Key Flag symbol for a service?

    The Key Flag Symbol for services can be issued to a service produced in Finland that meets the criteria of the mark.
    Key Flag service

  • Key Flag Symbol for a procuct?

    The Key Flag Symbol for a product can be issued to a product manufactured in Finland that meets the criteria of the mark.
    Key Flag product
Suomalainen työ