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Key Flag service

The Key Flag Symbol can be awarded to a service produced in Finland.

The domestic content of the service must be at least 50%, and the company must have a significant Finnish ownership, its management must be based in Finland, and the company headquarters must be located in Finland.

Submit an application
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  • Mark criteria

    Detailed criteria for the issue of the Key Flag Symbol and the rules for using the mark.
    Read more

  • Issue of the mark

    Composition of the Key Flag Symbol Committee and the next dates for issuing the mark.
    Read more

  • Membership fee calculator

    The fee for using the mark consists of a membership fee and a mark fee. The fee is based on the turnover of the company and the turnover of the mark-bearing products.
    Membership fee calculator

5.

The Key Flag Symbol is the 5th most respected brand in Finland



Source: Brand Valuation 2024,
Taloustutkimus

76%

Favour Finnish services and service providers



Source: Consumption Survey 2023,
Frankly Partners

63%

of those familiar with the mark say that the Key Flag Symbol has an impact on employer image



Source: Changes in Consumption 2022,
Taloustutkimus

Suomalainen työ