The Key Flag Symbol in a nutshell

The Key Flag Symbol (Avainlippu) can be awarded to a product manufactured or a service produced in Finland. The domestic content of a product or service must be at least 50 percent. The average domestic content of Key Flag Symbol products is more than 80 percent.

Domestic content refers to the proportion of the Finnish cost of the break-event cost of a product or service. The calculation takes into account all production costs of the product or service.

In the case of service providers, companies must also have significant domestic ownership, and the management and the company’s head office must be located in Finland. For the detailed award criteria, see The Key Flag Symbol terms.

The right to use Key Flag Symbol is awarded by The Key Flag Symbol Committee upon application for a term of three years. All Key Flag Symbol holders can be found in our membership directory.

Key Flag Symbol has been awarded to thousands of products and services.

What does Key Flag Symbol mean to consumers?

• When customers see Key Flag Symbol, they know at a glance that the product has been manufactured or the service produced in Finland.
• Key Flag Symbol is only awarded to products and services that meet the mark criteria. Since the use of the Finnish flag is not controlled in products or services, Key Flag Symbol provides more reliable evidence of Finnish origin than the Finnish flag.
• According to research on the subject, the Key Flag logo represents the following things to Finnish people: the quality of being Finnish, reliability, safety, contribution to employment, responsibility, uprightness, high quality, doing good.*
• The Key Flag is a logo known virtually by everyone in Finland (86%).*
• A clear majority (64%) of those familiar with the Key Flag are of the view that the logo affects their own buying decisions.*
• About three out of every four Finns are ready, generally speaking, to pay more for a product or service produced in Finland.*

*Key Flag Brand Survey 2016, Frankly Partners