Products’ country of origin and production probably interest consumers more now than ever before. The economic uncertainty brought by the pandemic and the war in Ukraine have led many of us to consider our consumer behaviour, which is apparent in the increase in popularity of Finnish products and services. Consumers also demand responsibility and transparency from companies. The Key Flag Symbol, which is a guarantee of Finnish manufacturing and work, is a country-of-origin label recognised by most people in Finland.
Key Flag Symbol a label of origin for Finnish products and services
