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Key Flag product

A Key Flag product is always made in Finland.

The mark can only be granted to a product manufactured in Finland. Furthermore, the domestic content of the product must be over 50 percent.

Submit an application

  • Mark criteria

    Detailed criteria for the issue of the Key Flag Symbol and the rules for using the mark.
    Read more

  • Issue of the mark

    Composition of the Key Flag Symbol Committee and the next dates for issuing the mark
    Read more

  • Membership fee calculator

    The fee for using the mark consists of a membership fee and a mark fee. The fee is based on the turnover of the company and the turnover of the mark-bearing products.
    Membership fee calculator

Key Flag Symbol for food and Private Label products

You can apply for the Key Flag Symbol for all products manufactured in Finland, including food products. Because the Key Flag symbol is a sign of Finnish work and not raw materials, the requirement is not that all of the raw materials must be Finnish.

In general, the product’s manufacturer applies for the right to use the Key Flag Symbol in connection with the product. This is because the manufacturer is familiar with the manufacturing process as well as the matters impacting the domestic content, which will be disclosed in the application form. If the marketer/seller of a Private Label product wants to be responsible for the right to use the Key Flag Symbol, they must contact the Account Manager for the Key Flag Symbol.

Follow the links below for more detailed instructions on how to use the Key Flag Symbol on food and Private Label products.

Food
Private Label products

6.

The Key Flag Symbol is the 6th most respected brand in Finland



Source: Brand Valuation 2025,
Taloustutkimus

90%

Know the Key Flag Symbol at least fairly well



Source: Consumption Survey 2023,
Frankly Partners

94%

of Key Flag companies say the mark supports sales of products and services in Finland



Source: Membership Survey 2023

Apply for a Key Flag Symbol for a product

Fill in the preliminary information form below and we will send you a link to the application form by email.

Badges or the Association membership
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  • Key Flag symbol for a service?

    The Key Flag Symbol for services can be issued to a service produced in Finland that meets the criteria of the mark.
    Key Flag service

  • Key Flag Symbol for an online shop?

    The Key Flag Symbol for online shops can be issued to a Finnish online shop that meets the criteria of the mark.
    Key Flag online shop

What happens after you send your application?

1.

SUBMITTING THE APPLICATION

Make sure your application has all the necessary information before you send it.

2.

APPLICATION REVIEW

The committee secretary will go through the information in the application after receiving it. We will contact you if we need further information.

3.

APPLICATION SENT TO THE COMMITTEE

Applications are delivered to the committee for review one week before the meeting. Send your application two weeks before the meeting to have it processed by the committee.

4.

COMMITTEE MEETING

The committee secretary presents the applications at the meeting, after which the committee will approve or reject the application.

5.

AFTER THE MEETING

We will inform you of the committee’s decision the day after the meeting by sending an email to the address provided in the application.

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