Finns believe that Finland’s most important factors of success in the future will be quality education based on equality, nature, clean air, creativity and innovations. The results emerge from the Made by Finland campaign survey commissioned by the Association for Finnish Work.
According to the Made by Finland campaign commissioned by the Association for Finnish Work, more than every third Finn (38 %) believes quality education based on equality to be Finland’s main factor of success in the future. The following most important success factors in the view of Finnish people are clean nature, air and water (17 %), as well as innovation, creativity and product development (12 %).
Those under 35 years of age, clerical personnel and students regard education as Finland’s greatest factor of success. Of Finns aged 18–24, nearly 44 per cent regard education as Finland’s most important factor of success.
After the top three, the most important factors of success in the view of Finns are employment (11 %) and equality, as well as democracy (11 %). The biggest differences between age groups in the survey are found it he inquiry about the potential of technology: of those under 24 years of age, 14 per cent selected technology as Finland’s most important factor of success in the future, whilst only three per cent of those over 65 did so.
“Quality education and comprehensive implementation and use of technology are the foundation for developing our know-how, innovations and working life. We have to invest in these on both the societal and individual level. It’s also encouraging to see how Finnish people appreciate our pure nature as a success factor. For example, there is a lot of potential in tourism and in bioeconomics,” says CEO Tero Lausala from the Association for Finnish Work.
The Made by Finland campaign survey was ordered by the Association and conducted by Taloustutkimus in February 2017. Research data was gathered among 2,219 Finnish citizens aged 18 to 79. The Made by Finland campaign celebrates diverse Finnish work and its success stories and is jointly arranged by the Association for Finnish Work, its members and partner organizations. There are over 80 businesses and organizations involved. Follow Made by Finland and participate in the #madebyfinland discussion on Twitter!
In your opinion, what will be Finland’s most important future success factors? Tell us the 1–3 most important matters in your view.
1. Quality education based on equality 38 %
2. Nature, climate, clean nature, air, water 17 %
3. Innovation, creativity, product development 12 %
4. Employment, unemployment on the decline 11 %
5. Equality, democracy 11 %
6. Export, foreign trade 9 %
7. Know-how, professional skill 7 %
8. Technology 7 %
9. Entrepreneurship 5 %
Tero Lausala, CEO, Association for Finnish Work, firstname.lastname@example.org, +358 (0)50 407 2623
Jokke Eljala, Research Manager, Association for Finnish Work, email@example.com, +358 (0)50 374 7410
The Made by Finland campaign is a joint campaign of the Association for Finnish Work, its members and partner organisations. The campaign celebrates Finnish work and its success stories, and is an official part of the Finland 100 centenary programme. Over 80 member enterprises of the Association for Finnish Work are involved. The purpose of the campaign is to encourage pride in the diversity of Finnish work. Made by Finland also gathers together experts in Finnish working life. As part of the Made by Finland campaign, the Association for Finnish Work, Tekes (Finnish Funding Agency for Technology and Innovation), the Työelämä 2020 (Working Life 2020) project and the Finnish Institute of Occupational Health are reviewing and developing Finnish working life and its strengths in mutual cooperation. www.madebyfinland.fi