In appreciation for commendable Finnish design, the Association for Finnish Work’s Design from Finland brand committee has accredited Finndent and Bond Creative Agency with the Design from Finland mark. Finndent designs and manufactures dental equipment and Bond is a design agency. The companies can use the mark for one year at a time. The purpose of the recognition is to increase the professionalism, fame and interest in Finnish design in both domestic and international markets.
“The Design from Finland mark can be granted to a product, product group or service designed or planned in Finland. Products or services have to be backed by design investments that generate added value and differentiate them from others. ”Naturally, companies that get the mark should fulfil the Design from Finland criteria,” says Brand Manager Johanna Lahti from the Association for Finnish Work.
This recognition emphasizes the significance of Finnish immaterial work from the perspective of Finland’s success and employment. Awarded for the second time, the recognition was granted at the joint Association for Finnish Work and Helsinki Design Week One Step Beyond seminar on 10 September 2015.
Finndent: pioneering industrial design
Finndent Oy has been in the dental treatment business sector for over 30 years. The company, which branched away from Orion, designs and manufactures dental care units and patient chairs. What makes Finndent exceptional in comparison to its competitors is it’s innovations – for instance, ceiling mounted treatment units, equipment with easily interchangeable handedness and designs by an experienced design partner. Finndent uses genuine, wear-resistant materials and metal in place of plastic parts. Over 80 per cent of their products are exported – primarily to Northern and Central Europe, where Finnish origin is a significant competitive advantage.
“Finndent’s slogan Designed to last combines our competitive edges: elegant and timeless Nordic design and genuine, durable materials. Our product design continuously improves work-related ergonomics for dentists,” says CEO of Finndent Kari Reunanen.
Bond: brave internationalization and exported design services
An open-minded and modern operational approach has made design office Bond, established in 2009, one of Finland’s most interesting growth enterprises. Bond creates and renews brands, as well as designs brand identities, digital services, shops, premises, packaging and products. From the very beginning, Bond has invested in quality presentations of its work on the company website and commendably used social media and international design blogs to tell about its expertise – thereby obtaining customers and contacts round the world.
“Exporting Finnish design expertise and our desire to do international projects has been a cornerstone of our operations and our inspiration for entrepreneurship since the start,” says CEO of Bond Arttu Salovaara.
As a result of its fresh, open determination to internationalize, Bond has opened an office in Abu Dhabi. The company is also planning to launch a studio in London.
Johanna Lahti, Brand Manager, Association for Finnish Work, email@example.com, +358 40 591 6143
Kari Reunanen, CEO, Finndent, firstname.lastname@example.org, +358 40 844 3366
Arttu Salovaara, CEO, Bond Creative Agency, email@example.com, +358 40 556 0247
The Association for Finnish Work’s Design from Finland mark communicates the message of unique design originating from Finland. The mark brings attention to pioneering businesses focusing on Finnish design as part of their operations and success. www.suomalainentyo.fi/design-from-finland/